Where Plush Meets Personal

“Family-owned and
relationship-driven, RGU
is reimagining souvenir plush
with simple customization and
fast turnaround times.”

An advertorial about RGU as recently
published in Seaside Retailer &
Souvenir Gifts and Novelties Magazine.

Click to enlarge.

In a plush toy market saturated with oversized catalogs and complex processes, The RGU Group is carving its own path — one that prioritizes simplicity, speed, and personalization.

A family-run business based in Winston-Salem, North Carolina, RGU has humbly built a reputation as the go-to provider for customized souvenir plush, all while staying true to its roots.

“We’re not trying to be everything to everybody,” says founder Todd Atkins, who co-owns the business with his wife, Karen. “We’ve learned that in this industry, less is more — and simple is powerful…