Our innovative plush concepts, print-on-demand technology, amazing production lead-times, and unparalleled customer service were curated with the most discerning souvenir buyer and traveling consumer in mind. We don’t stock thousands of different items, but the assortments we do stock allow for infinite combinations and endless personalization. That’s...
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Since 1992, we've been creating regional and souvenir plushies that delight people of all ages. We started small, but have since grown to become a leader in the souvenir plush industry, bringing our concepts alive by innovating with the latest materials and technologies available to us.
Our commitments to quality, safety, and value have never wavered and we're proud to provide unparalleled service to all of our customers. After all, we believe that our plushies are more than just plush; they are mementos of special places—moments captured, reminders of the connections that bind us together. We're so proud to have played our part in creating these lasting memories for tens of millions of traveling consumers over the years and we welcome you to join us in creating millions more!
To create outstanding value for all retail partners and distribution channels through superior sales execution, operational efficiencies, innovative product development, and winning marketing strategies through entrepreneurial spirit and teamwork!
RGU’s vision is to be the premier provider of souvenir plush brands and products through indisputably offering unparalleled customer service and best-in-class products. This will be achieved through the relentless pursuit of success for all company associates, vendors, and accounts throughout North America. We call this Teamwork!
How we put
the “U” in RGU
We hear all the time from our customers that they need turn-key plush assortments and reliability above all. With more than 30 years in business, we’ve developed proven and immediate solutions to these needs.
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The plushies that sell aren’t just soft.
They mean something.Plushology® creates premium semi-custom and custom plush for high-traffic retail environments where storytelling, sense of place, and memorable merchandise drive sales. Designed for airports, hotels and resorts, attractions, agritourism destinations, travel plazas, and specialty gift shops, our regionally inspired, brand-aligned plush helps buyers introduce products that feel distinctive, giftable, and built to move.
With dependable availability, strong fill rates, and concept-to-delivery in as few as 10 business days, Plushology® makes it easy to test new ideas, replenish quickly, reduce inventory risk, and scale the programs that resonate.
The right plushies don't just sit on a shelf.
They go home with your guests.Plushology®
Premium Plush. Built for Retail. -
Your happiness is our highest priority, and we always try to make things right. If you’re still not happy, you can request a refund beginning 30 days from receipt of invoice payment. Terms and conditions apply.
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Our fulfillment facility is located in Winston-Salem, NC, and we process and ship ALL orders out the door in 5 business days or less. This means that you never have to sit on mountains of plush inventory to ensure your shelves are always stocked. We also offer pricing options so that your plush always arrives immediately shelf-ready.
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We can easily narrow your plush assortment down to top-sellers, limiting the number of SKUs to a level you’re comfortable managing. We can even get you on an ordering cycle so that you never have to juggle too many SKUs or struggle to find time to place your reorders.
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We can also create brand new custom artwork for your items to ensure your shelves of merchandise always set themselves apart. We can also put together regional plush assortments so you don’t have to spend time mixing and matching.
Our Environmental Impact so Far
As of late 2025
27+ tons
of recycled
plastic given
another life
2,440,000+
upcycled
½-liter
water bottles
Select 2026
Retail Partners
Frequently
Asked Questions
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The plushies that sell aren’t just soft. They mean something.
Plushology® creates premium semi-custom and custom plush for high-traffic retail environments where storytelling, sense of place, and memorable merchandise drive sales. Designed for airports, hotels and resorts, attractions, agritourism destinations, travel plazas, and specialty gift shops, our regionally inspired, brand-aligned plush helps buyers introduce products that feel distinctive, giftable, and built to move.
With dependable availability, strong fill rates, and concept-to-delivery in as few as 10 business days, Plushology® makes it easy to test new ideas, replenish quickly, reduce inventory risk, and scale the programs that resonate.
The right plushies don't just sit on a shelf.
They go home with your guests.Plushology®
Premium Plush. Built for Retail. -
The answer depends on how you’re ordering.
When ordering directly with us through a sales rep, our minimum is 48 units which can be combined between any / all product lines in multiples of 12.
When ordering through our Faire shop, our minimum order quantity is 12 pieces.
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Yes, absolutely. If you would like to read more about our commitments to safety, you may click here. If you require a copy of a testing certificate, please contact us.
