The RGU Group is a boutique importer and leading wholesale supplier of premier souvenir plush toys and companion products. We’re confident that no one does destination name-dropped plush and children’s apparel quite like RGU! From our Zoovenir line of 40+ whimsical animals to our playful array of uniquely patterned Totally Teddies, all our plush lines and products are exclusively designed in-house in North Carolina. We also manufacture Itty Bit Tees, our line of 100% cotton toddler-sized raglans, as well as several other best-selling consumer product brands, Symbolz® and Souvies®, our classic embroidered city/state concepts. To date, Symbolz® and Souvies® combined have amassed over NINE MILLION units sold since the early 2000’s. 


K.I.S.S. Philosophy!

Our products are so versatile that the options are unlimited. Rather than bog you down in details that make things complex and time consuming, we’ve simplified things to make it easier and quicker to get you the products you want and need. We’ve simplified;

  • Ordering minimums that allow you more flexibility to mix and match different items than ever before. Provide more options without having to buy a container load!

  • Pricing options - Just TWO primary wholesale price points.

  • Dressing your entire order so you don’t have to!  

Innovative Sales initiatives and programs

  • We offer competitive freight rates along with a freight cap-100% billing transparency, always.

  • We guarantee shipping your order within five business days or the freight is on us.

  • A Customer Loyalty program that benefits you just for being an RGU customer. No annual sales goals required.

  • A Factory Direct program that gives you a deep discount for larger commitments.

  • An additional volume discount for customers who qualify.



And more!

  • Innovative and exclusively designed and manufactured materials.

  • Narrow and deep product assortment.

  • Excellent cost vs. retail proposition.

  • Whether you’re looking for city/state/destination namedropped souvenirs, original product for fundraising, or even promotional plush for marketing your company, we’ve got you covered.

  • Offering the fastest production lead times in the industry.

  • Now offering turnkey, wide-ranging distribution and order fulfillment services.

Social Responsibility

RGU strives to be a socially aware and responsible business. As such, we’re proud to be offering giving-back initiatives. Our first initiative is a partnership with the Matthew Shepard Foundation. From the sale of every Totally Pride Teddy, 10% of the proceeds directly benefit the foundation’s goal to eradicate hatred targeted at minorities, including the LGBTQ+ community.



RGU is focused on and committed to providing the safest and highest quality products possible. We work closely with our overseas partners, product testing laboratories, and the Consumer Product Safety Commission directly to ensure we remain compliant with CPSIA and ASTM F963 to meet — and exceed! — CPSC product safety regulations. Though we promote our items as being safe for ages 3+, all of our products are lab recommended as being safe for all ages.

We have a social obligation to you, our customer — and we have a moral obligation to your customers. We design our products from the ground up and we do this with safety and lovability in mind. If we design a product and it does not satisfy or exceed our stringent standards for safety, quality, and fun, we simply do not produce that prospective product. Upon request, we’d be happy to furnish safety testing certificates for any of our 300 unique items.

Contact Us

Please fill out the form below and you’ll receive a personalized response by the end of the next business day! For an immediate response, please call us at 1-800-266-5265 or contact us through the Live Chat feature in the bottom right Monday – Friday, 8:00am - 5:00pm (EST).

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Our Office

2550 Empire Drive #230
Winston Salem, NC 27103